ウェディングドレスと言ったら、普通白ですよね？
という常識はもう古い・・・・
アメリカでは黒いウェディングドレスへの関心が高まっているそうです。
Among wedding trends heating up, sellers have noted a surge in interest in black bridal gowns.
According to Google Trends, searches for “black wedding dress” have kept pace with searches for “white wedding dress” over the past 12 months. In Sept and Oct 2021, “black wedding dress” was searched more than “white wedding dress” on Google.
これはパンデミックに関係しているのではないかという人もいます。
“We started to see this in 2021 with couples wanting to throw traditional wedding rules out the window,” “Brides who’ve had to postpone their weddings because of the pandemic now want their special day to be unique. They want to wear *what they want on their big day. They are picking unique venues, they’re wearing sneakers and having food trucks at their wedding.”
(*what : 原文はこの部分が wantになっていましたが、多分misspelling だと思い直しました）
黒のウェディングドレスの売り上げも伸びているようです。
Azazie, a large online seller of bridal and wedding party dresses and accessories, said it has already doubled the number of black wedding dresses it sold so far in 2022 compared to last year and that about 8% to 10% of its wedding gown sales currently are of black dresses.
resale platform のPoshmarkでも・・・
Black wedding dress searches on Poshmark soared 75% in April over the prior year and sales of black bridal gowns jumped 33% for the month over the same time last year.
すぐに白のドレスに取って替わることはないでしょうが、増えて行きそうですね。
トレンドについて行けません。
英語はCNN
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